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B2B SaaS · Powai, Mumbai
Setu Cloud
Getting MSME owners to book a demo instead of just reading about it
ClientSetu Cloud
IndustryB2B SaaS
LocationPowai, Mumbai
ScopeDemand generation
Setu Cloud is a Powai-based software company offering cloud GST billing, inventory and payment reminder software for small manufacturers, distributors and retailers across India.
The challenge
Prospects compared Setu Cloud with established billing apps and free tools. Website visitors read feature pages and left. Paid search was expensive, and the sales team wanted fewer, better demo requests from businesses with the right size and use case.
Our approach
How we solved it.
Every decision tied back to one question: what makes the right customer take the next step?
01
Problem-led landing pages
Separate landing pages for distributors, manufacturers and retailers spoke to each audience's daily pain, such as stock mismatches and delayed payments, with a short demo form.
02
Search campaigns on buying intent
Google Ads focused on high-intent queries like GST billing software for distributors and inventory software for small business, with negative keywords to filter out free-tool seekers.
03
Founder-led LinkedIn content
Weekly posts from the founders on MSME cash flow and compliance built credibility with business owners and accountants who influence software choices.
04
Conversion rate optimisation
We shortened the demo form, added a pricing range, product walkthrough video and customer logos, and tested headlines on the top landing pages.
05
SEO for the long tail
Guides on GST invoicing, e-way bills and inventory methods attracted owners researching problems before they search for software.
What we delivered
- Audience landing pages
- Google Ads restructure
- LinkedIn content programme
- Demo form and funnel CRO
- Product walkthrough video
- SEO content cluster
- CRM lead tagging
The outcome
Setu Cloud now runs a clear demo funnel by audience, with search spend focused on buyers, founder content building trust on LinkedIn and a growing library of guides that brings in research-stage traffic.
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01How do B2B SaaS companies in India generate demo requests?
Combine high-intent Google search campaigns, audience-specific landing pages, founder-led LinkedIn content and SEO guides that answer problems your buyers research, then keep the demo form short and follow up quickly.
02Is LinkedIn marketing worth it for B2B companies?
Yes, when it is consistent and specific. Founder and expert posts build trust with decision makers, and LinkedIn ads can target by job title, industry and company size for demand generation.
03What is conversion rate optimisation for a SaaS website?
It is the process of improving landing pages, forms, messaging and proof so more visitors book demos or start trials, measured through analytics and structured tests.
04Does Go Beyond Driven work with software and SaaS companies?
Yes. We run Google Ads, LinkedIn marketing, landing pages, CRO and SEO for B2B SaaS and technology companies in Mumbai and across India.
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